ADVERTISING & COMMUNICATIONS

CLIENT

An energy multinational, a major player in the industry operating in 34 countries on 5 continents, with nearly 71 million end users worldwide and the largest customer base compared to European competitors.

 

REQUIREMENTS

• Translations of documents relating to the work of the Internal and External Communication, Brand, Advertising, Safety, Health and Environment functions
• To ensure high standards of translation accuracy and effectiveness for broad usability for all stakeholders, to overcome multiple language barriers
• To ensure very rapid to immediate lead times, to meet editorial plans
• To implement a translation management system (TMS) with access to content assets (terminology) and structuring of activity history (event, content, resources used)

 

SOLUTION

Creation of an exclusive, dedicated “Press Office” consisting of communications professionals, transcreators, copywriters, journalists experienced in energy, economics and geopolitics, capable of managing, creating, translating, editing breaking news, short/long-form news, press kits, campaigns and press releases.

myLogosys – myTerm

Collection, analysis, classification of specific terms and concepts for each function, use and context. The aim is to clarify and formalize key concepts, which form the distinctive and recognizable feature of the organization in institutional and business communication. Entries are accompanied by corresponding translations and additional information explaining when and how to use a term.

 

RESULTS

Increased efficiency at all levels with significant savings in time and internal costs

Creation of a shared corporate language

 

TOOLS

myLogosys TMS – intelligent automation of processes