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25 Mar
2015

Stories are the Fabric of Our Lives

Join LOGOS in our free Webinar - April 21, 2015

 
Stories are the fabric of our lives. They weave a tapestry that enables our imagination to take us anywhere. When we read it on the page, even with the best descriptions, our minds fill the gaps to create the world we are reading about.
 
The moment those words are put to a picture, those choices and the fabric of our imagination are folded and forced down a path of singularity. The camera, the director, the actors, the sound designers, the art directors; they all decide for us. The credits list hundreds of people that make those choices for us. They decide how it all looks, sounds, how it is spoken, acted and emotionalized. Even more so, it is only packaged for a single audience, in a single culture and in a single language.
 
Join Todd Resnick, Resnick Interactive, Los Angeles premier voice over casting, direction and production company, as he shares the localization strategies you need to translate that vital creative process across the world’s languages. Diana Ballard of LOGOS Group helps set the scene introducing this one-hour free web presentation. Led by Scott Abel, The Content Wrangler and Val Swisher of Content Rules, this session is a must for all content marketers seeking to impact and influence diverse audiences and cultures around the world. Find out why keeping faithful to your message is at the core to audience engagement and critical to retaining customer attention. Hear real-life examples of how interpretation of the locale, humor, sayings are all as intimate as a personal conversation to engage the global village at all levels.