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30 May

LOGOS Speaking at Localization World Dublin

The Impact of Localization on Content Strategy Decision-making



Diana Ballard representing LOGOS GROUP, the world leading language services company, is speaking on The Impact of Localization on Content Strategy Decision-making at the Localization World Dublin 2014 conference to be held June 4-6 at the Convention Centre Dublin.

The presentation entitled ‘The Impact of Localization on Content Strategy Decision-making, A Panel Discussion’ will take place on Thursday 5th June at The Convention Centre Dublin at 16.00. As senior business development manager at LOGOS, Diana Ballard has 20 years’ experience in the localization industry and anticipates the forthcoming discussion topic: "Excellence in translation starts with the source content and the localization strategy that determines how, who, why and where the content will be consumed. ‘Non solo parole’ - our tag line - demonstrates the LOGOS’ philosophy to go beyond the written word to understand the wider context and relevance of what we translate. LOGOS is one of the best established among the major players in language services today with a long track record in innovation, strong customer-led solutions and organization stability. We strongly encourage companies to plan global engagement strategies to deliver culturally-sensitive and relevant content that maintains highest quality, accuracy, consistency, effectiveness, re-usability and cost effectiveness of what we do in translation".

Localization World brings together delegates who are engaged in the business of adapting products, services and communications to an international language or culture so as to appear native to that particular region. Speakers at the conference include representatives from Adobe Systems, eBay, Google, IBM, LinkedIn, Microsoft, Spil Games and other notable companies. The conference is produced by MultiLingual Computing Inc. and The Localization Institute.

Magnus Lindkvist, one of the world's leading and most respected futurists, will deliver the keynote address. Lindkvist works with corporations and governments around the world and is the author of ‘When the Future Begins: A Guide to Long-Term Thinking, Everything We Know is Wrong and The Attack of the Unexpected’.

The preconference day will include round tables for consultants and topics that include sales and marketing, life science business and game localization. There will also be a professional development initiative, an introduction to localization, a quality evaluation summit and a track on interoperability standards.

Attendees may choose from nine tracks during the main conference: Global Business, Web/Mobile, Content Strategy, Translation Automation (TAUS), Localization Core Competencies, Advanced Localization Management, Localization Service Provider (LSP), Unconference and The Inside Track.

The full conference program is available at