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Marketing
In translating marketing and related collateral, Logos recognises
both the need to protect the core value of the Global Brand,
whilst conveying a translation which is truly appropriate to
local market and cultural needs – to guarantee maximum impact
on your global target audience.
This process certainly requires translators who are not only
subject specialists in your field but who are particularly
skilled in the stylistic fluency and dexterity appropriate
to marketing communications. The process of translation may
become an adapation - requiring copywriters to enrich the
impact of text with local flavour and reference points to
add real value to the local marketing initiative or campaign.
Logos typically work with corporate and local marketing departments,
communicatios companies, advertising agencies.
The result of our translation or copywriting endeavours will
be optimised, by close collaboration with all those involved
in the marketing initiative globally and locally to ensure
we reach known, shared objectives and these may be defined
prior to, during and reviewed subsequent to the globalisation
initiative. Constant evolution of marketing communications
and the way they are translated will ensure our clients obtain
maximum impact in global communications, remain ahead of the
competition and, crucially, obtain key market advantage.
Logos can also provide translation in a ready-to-publish
format. Please refer to our extensive Desktop
Publishing Services. |
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